The Simple, Effective Way to Sell More Restaurant Gift Cards

The gift card market in the U.S. is predicted to grow to over $3 trillion by 2030. Gift cards are an easy solution for customers who can’t find the right gift, and for restaurants, they help get new guests through your door.

Plus, did you know that selling gift cards actually leads to more sales? It’s because 61% of consumers spend more than the value of the gift amount. If you’re looking for an even easier way to sell more gift cards, start with your website.

Sell Gift Cards on Your Website

To generate more sales from your gift cards, it’s key to spotlight them on your digital properties. Offer digital and physical gift cards directly on your website, then drive online traffic to that page through social media promotion and marketing emails.

For example, Brooklyn’s Lilia sells 70% of its gift cards through the restaurant’s website with an average gift card sale of $145.

Read more: Lilia Increases Gift Card Sales with BentoBox

Restaurants that use BentoBox Gift Cards secure nearly $1,000 per month in revenue through gift card sales on average. Website visitors can purchase gift cards from their mobile devices or computers anytime, which can make money for your restaurant beyond your service hours.

The entire checkout process can be customized to your restaurant’s branding, and customers can choose between buying a digital gift card or a physical card. For digital gift cards, there’s an option to add a personal message and schedule via email for a later date. The recipient will then receive a personalized, branded email that can be printed out or displayed on their mobile phone to redeem its value. For physical gift cards, restaurants will need to manage mail out.

To get started selling gift cards with or without a BentoBox website, get in touch with a BentoBox specialist today or reach out to your account manager.