How to Score Restaurant Sales on Super Bowl Sunday
Game day tips and tricks guaranteed to win online
In the restaurant world, The Super Bowl is known as one of the slowest days of the year. Cover counts drop as people stay home to watch the game and veg out in front of their big screens. But just because a guest's first choice that day is to stay home doesn’t mean that game day has to be slow for business.
Americans spent nearly $15.5 billion on the Super Bowl last year, including party decor, team merchandise, and—most importantly—food and beverages. 11 million Americans say the fun food is the most important part of the day for them, which means the game can be a huge revenue generator for your restaurant if you play it right.
We put together some tips on how to promote your offerings and increase your profits on Super Bowl Sunday—no hail mary necessary.
Get a Game Day Menu
Super Bowl Sunday is the second-largest food consumption day of the year in the US, right after Thanksgiving, meaning you should cater to the masses by offering a game day menu. Wings, pizza, and beer are pretty standard when it comes to football games, but you can make your menu extra special by adding a Super Bowl special to represent each team. Want to make it really stand out? Make sure football fans know about it by posting the menu on your website, since it’s the first place they’ll go to see what you’re serving that Sunday.
Rare Bar and Grill let every guest know what they’re offering with a permanent “Game Day” section on their website under the “Menu” navigation bar. Even if your football menu isn’t a regular feature, ask us at Bento how to have an alert on your homepage to help spread the word about your specials.
Tackle the Competition with Online Catering
People like to order take-out and delivery in large quantities on game day. Case in point—there’s a 35% increase in pizza deliveries on Super Bowl Sunday, and Americans go through nearly 125 million chicken wings on that day alone. But keep in mind that competition is steep today, so you’ll want to make your business stand out. One easy way to do so? Offer online catering. This eliminates the need for long or confusing phone calls and helps ensure a smooth experience for both customers and restaurants alike. Just be sure to include options for all sauces, sides and utensils to make the ordering as seamless as possible.
Get Your Head in the Game: Offer a Contest Online
The Super Bowl is all about the competition. Let your guests feel like they’re part of the competitive spirit by hosting an online contest. Julia Pei, VP of Business Development for Major Food Group in New York, says that at Parm “We're encouraging folks to place their orders early, as the first 100 orders will automatically be entered for a chance to get their entire Super Bowl order for free!”
Not only do your guests have a chance to score big, but encouraging pre-ordering helps your team prepare for the big day. Parm decided to use the online route because it’s the fastest, easiest way to promote the contest and to let guests know they have several locations to choose from.
Host a Super Bowl Party
Hosting a Super Bowl party at home can be time-consuming and costly—just think of all that beer! If you’re equipped for it (think: TVs or a projector, ample seating, etc), restaurants and bars can reap the benefits of the game by offering large groups a place to watch without the hassle of hosting at home. Make it known your place will be celebrating the Super Bowl by promoting the event on your website.
Three’s Brewing in Brooklyn has an events tab that shows all of their upcoming events, including Super Bowl Sunday. The calendar is great because guests can plan ahead and access all the necessary info. The best part? There’s also nothing fancy about it. They make it clear and give a sense of their personality with an event description stating: “Come to Threes to watch the game! Or the halftime show. Or commercials. We'll have the beer, along with the spectacle on the big screen.”
Want to turn your website into a real touchdown and make every day as great as game day? Get in touch with us right here.