How to Write a Restaurant Marketing Plan [Free Template]

How can a restaurant stand out from the one million other restaurants in the country to accumulate a market share, earn loyal customers and stay profitable? 

Put simply, it needs a restaurant marketing plan. From branding, to budgeting, to advertising, there’s a careful combination of both high-level and tactical decisions a restaurant needs to make to position itself in its market and serve as many guests as possible. That’s why BentoBox has created a free Restaurant Marketing Plan Template.

This template includes outlines for the most essential sections for a restaurant marketing plan, including branding & positioning, online marketing strategy, offline marketing strategy, promotion timeline and marketing budget. The template is completely customizable to fit the needs of any restaurant – whether it’s for a seasonal promotion or a brand new restaurant’s opening day strategy. With BentoBox’s Restaurant Marketing Plan Template, restaurants will have the direction and purpose they need to appeal to their market and start serving more guests. 

Included is a professionally designed, customizable version of the template on Google Docs. Restaurants can download the template below, make a copy and tailor it to their specific concept. For design inspiration, download our free eBook here.