The New Front of House

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Until recently, many restaurants could get away with neglecting their digital presence. But times have changed — and so has diner behavior. To many modern diners, a poorly designed website means a brand they don’t trust, and a clunky online ordering platform is similar to an unreliable server. For these diners, digital channels like websites are extensions of the traditional front-of-house experience. Download the infographic to learn why restaurants should embrace this moving forward.

How restaurant technology is transforming the guest experience.

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of diners visit a restaurant’s website before dining or ordering.


of diners have been discouraged from visiting a restaurant because of its website.


of delivery customers prefer to order directly from a restaurant’s website.

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